June 2026 - Portal Growth Strategy connecting product discovery, referrals, personalization, and retention into one customer growth system.
June 2026 - Launched Multiplayer for creativeOS, enabling the team to collaboratively build and iterate on product concepts.
May 2026 - Designed & Built Email Builder Tool based on Newly Created Email Design System
May 2026 - Solo Designed & Built creativeOS, 1st ever Creative AI-Powered Cockpit.
April 2026 - Built AI Design Brain, an internal brand-aware AI design tool for the creative team.
March 2026 - Launched Protein Coffee across a new acquisition website, funnel, ecommerce experience, and customer app.
Dec 2025 - Launched a first-of-its-kind Loyalty Program connecting rewards, product engagement, feedback, and retention.
Oct 2025 - Launched redesigned customer App & Portal experience supporting the new Loyalty Program.
Aug 2025 - Led user testing and product validation for Oats Overnight’s new Protein Coffee product.
May 2025 - Launched "Take Your Oats" Reminder Feature (based on cancellation data and user feedback)
March 2025 - Launched Flavor-in-Development Survey Feature, turning customer feedback into an input for product development.
Feb 2025 - Redesigned Cancellation Experience (significant boost in retention)
Dec 2024 - V1 of Protein Coffee Cross-sells and Upsells in-app
August 2024 - Designed & Tested New Customer Gifting Experience
May 2024 - Expanded Subscription Growth Platform by identifying Cross-sells, Upsells & Winback Opportunities
April 2024 - Launched Updates to App based on Usertesting to go beyond subscription management and into a retention and engagement product.
March 2024 - Redesigned Core Subscription Management Experience across Skip, Delay, Frequency & Flavor Management
Dec 2023 - Redesigned Oats Overnight Retail Bottles
Nov 2023 - Acquisition Flow Redesign of Shopify Site (Massively Increasing CVR + AOV)
Sept 2023 - Launched v1 of "Oaty" Design System for Oats Overnight
August 2023 - Launched v1 of Flavor Ratings Feedback tool, creating a direct customer-feedback loop for product development.
July 2023 - Launched Oats Overnights 1st app and customer portal
June 2023 - Joined Oats Overnight and Founded Product Design Team
