Oats Overnight / Flavor Ratings
Customer favorites. Business insight.
A useful little habit became a direct connection between what customers love and what the business makes next.
Customer insight · Product design · Loyalty- of purchases rated by habitual raters
- 80%+
- participation across two feedback tools
- +58%
- flavors to keep track of
- 45+
An engaged customer cohort, not all customers.
Ratings & Notes and the Flavor in Development survey, together.
The range customers navigated at the start of the project.
The ratings cohort is described in the original project. The combined participation result is reported in the broader Oats app case study.
Start with what people already do.
Homemade charts and notes shaped the tool.
The habit
Rate.
Playful, not a survey.
Note.
Prep tweaks, saved as you type.
Earn.
Feedback that pays back.
The details.
Stars, notes, and favorites-first sorting.
An everyday habit.
Quick enough to use while the preference is still fresh.
The whole loop.
From personal notes to loyalty rewards.
The problem
What needed to change.
Customers already rated flavors — in spreadsheets, notes, and group posts. The business couldn’t see any of it.
The work
What I made better.
Star ratings and autosaving notes in the app. Later, the same habit earned loyalty rewards.
Contribution
Tyler led research, concept, interaction design, and testing, collaborating with the Oats Overnight team to ship and evolve the feature.